The Guide to Sustaining the Impact of Sales Training

The Guide to Sustaining the Impact of Sales Training

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Corporations rely on their sales organizations to not only drive revenue, but to create valuable relationships with decision makers within their industry. To do so, many companies invest heavily in the training and development of their sales professionals but how do they ensure consistent use of these new skills? 


The purpose of this research is to better understand how organizations sustain the impact of their sales training, particularly using coaching techniques.  Finally, the report compares the practices, technologies and tools, and evaluation methods used by various companies, highlighting the differences between those considered effective and ineffective at Sales Coaching.


By examining these differences, sales and learning leaders can pinpoint areas for improvement within their own sales training programs - and improve them accordingly.


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